Spending time on LinkedIn profile development can set you up for success in many different ways. When you start seeing LinkedIn as a way to enhance your career for the long-term rather than simply a platform you need to update to keep up with the trends, then you’ll have many more opportunities come your way.
One of the main benefits of LinkedIn is it gives you a platform to demonstrate your personal brand.
Too many executives believe they don’t need to focus on their online brand since they have a good reputation within their company. However, you still have to maintain a good online reputation in the event of a job change or to even look good for your current company.
Here are some effective ways to boost your online brand through the LinkedIn platform:
Be Strategic About Your Header
When you’re learning how to optimize your LinkedIn profile, you have to consider Search Engine Optimization (SEO). You may want to use specific job titles from previous jobs, as well as other similar job titles.
Employers may designate different job titles for essentially the same responsibilities, so you want to make sure you’ve got all of the relevant titles covered.
When your LinkedIn profile has the specific keywords a recruiter searches for, your chances of being discovered will increase significantly. You only have 120 characters in your profile header, so leave out any fluff and only use terms that reflect your brand closely.
Be Original in Each Section
Original content is highly underrated. Not only do you create interesting and engaging reading, but you can also keyword load it, which increases your chances of being discovered.
Original information is also valuable when you write it geared toward your target employers, keeping laser-focused on a specific role, using the wording in specific job descriptions of roles you are interested in.
Anyone who reads your LinkedIn profile should have a strong grasp on who you are as a person and as a professional, and those are exposed with solid writing skills and providing relevant information.
Build Your Network of Connections
The more quality connections you have on LinkedIn, the higher up your name will show in the search results. Utilize these connections to your advantage by interacting with as many of them as you can, which will help build your personal brand in the process.
Getting to 500+ connections is easier than you may think, but it will require some effort depending on what stage you’re at in your career.
Take a look at companies in your industry and see who you can connect with. You can also consider reaching out to past co-workers to build up your connections list.
Interact Regularly on LinkedIn
You can’t simply create a LinkedIn profile and expect to automatically boost your online personal brand. You have to be active by posting updates frequently, creating original content, interacting in groups, and commenting on other articles. The more you share your knowledge and expertise, the more you’ll naturally boost your brand and your name will be widely known across different industries.
Create Unique Content
Any professional LinkedIn profile writer will suggest writing blogs or other pieces of helpful information, as well as commenting on other original pieces of content. You never know who will find your expertise valuable and it could lead to opportunities you didn’t even know were available.
No one will know you’re an expert in a certain area unless you let them know, and writing and posting articles or blogs are great ways to do so.
LinkedIn is a critical piece of the puzzle when it comes to boosting your online personal brand. Your LinkedIn profile should be one of the first results that show up when you do a Google search for your name. If it isn’t for you, then do your homework to optimize your profile to enhance your brand.
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