Is your LinkedIn Profile going to stand out to Hiring Managers and HR recruiters?

Many people don’t realize how important their LinkedIn Profile is and that recruiters look for a few key things when analyzing a profile.

It’s sometimes worth it to invest more time on your profile than on your #resume. After all, the profile is the one that will catch the attention of recruiters.

What can you do to stand out?

  • Get at least 500 connections so that will show of your LinkedIn Profile; Unfortunately, LinkedIn does not show more that that. When you have than 500, it may mean that not many people desire to interact with you. 
  • Write a relevant, short, catchy, and SEO-friendly #bio – Recruiters read a lot of bios. You have no idea how many are incomplete, too complex, or are not updated. A good bio will make you stand out quickly.
  • Actively connect with recruiters – A profile that is connected to recruiters might signal that professional is courted by other companies as well. 
  • Get endorsements – Not having them is not a deal-breaker, yet they are likely show that you are a good networker, a pleasure to work with, and can deliver. (Pro TIP: a great way to get #endorsements is to offer them to others first).
  • Publish original content – Writing articles show that you are an intelligent and motivated professional. 

Get a professional headshot – Obvious? Not really. There are plenty of

Why you are doing it in the first place and is it justified?

  • Get a minimum of 500 connections so that will show of your LinkedIn Profile; Unfortunately, LinkedIn does not show more that that. When you have than 500, it may mean that not many people desire to interact with you. 
  • Write a relevant, short, catchy, and SEO-friendly #bio – Recruiters read a lot of bios. You have no idea how many are incomplete, too complex, or are not updated. A good bio will make you stand out quickly.
  • Actively connect with recruiters – A profile that is connected to recruiters might signal that professional is courted by other companies as well. 
  • Get endorsements – Not having them is not a deal-breaker, yet they are likely show that you are a good networker, a pleasure to work with, and can deliver. (Pro TIP: a great way to get #endorsements is to offer them to others first).
  • Publish original content – Writing articles show that you are an intelligent and motivated professional. 
  • Get a professional headshot – Obvious? Not really. There are plenty of professionals using selfies or informal photos without a smile for their profile photos. Having a professional one will make you stand out immediately. 
  • List all your skills and relevant previous jobs – Don’t leave too much out. If you were active, let the world know. make you stand out immediately. 

Think of yourself as a brand. You may be extremely professional, pro-active, knowledgeable, and even a good networker in real life, but if that is not reflected on your profile, who will know?

You need to market yourself and stand out to your target audience. I know it may sound weird when you have not done it before, not doing these things says something about you.

Remember that we communicate no matter what we do. A short, uninteresting LinkedIn profile tells a certain story, one that may not reflect reality and which you don’t want to tell. 

So take charge and tell the story that will get you noticed.

Ask yourself what is the first thing you are looking at when you view a new LinkedIn Profile? 

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